Designing for people

and still trying to figure them out...

Hi I'm Peggy

I care about making things easier for people.

As a designer, I thrive at the intersection of human behaviour and technology – focused on understanding pain points, creating solutions, and crafting usable, impactful experiences.

I believe technology should be designed so that people can use it.

Work

During my time at Rokt, I worked on all kinds of projects from designing native ads seen by millions of people everyday, to digital advertising tools that help ecommerce businesses monetise their confirmation page.

My experience ranges across:

academia
agency
digital advertising
education
ecommerce
health
start-up

"Peggy’s commitment to excellence, teamwork, and customer-centricity is exemplary. The remarkable outcomes we've seen—stemming from her innovative designs, team-oriented approach, and user-centric mindset—have not only delivered exceptional results but also set a new standard."

— Ahmed Baghdadi, Head of Design, Rokt

Before Design

Previously, I was at UNSW’s School of Psychology coding simple experiments in HTML/CSS/Javascript, cleaning and analysing data, and helping advance research on human cognition. Here’s a paper I helped publish.

Now, I love that I get to learn about people and design things for them too.

Life

Life is an adventure, and I intend to make the most of it! I fill my time with climbing, hiking, dancing, sketching, organising dance events, and booping my greyhound's long snoot.

Thanks for dropping by!